Mohamed Adib Jebali

• Department Engineering (From Scratch): Built the FTF digital and media department from ground zero, directing team recruitment and the strategic acquisition of in-house production equipment.
• Digital Ecosystem & Promotion: Launched and scaled official platforms (Facebook, Instagram, Tik Tok), providing 100% immersive in-house coverage for National Team camps, the Federal Bureau, and the National Technical Directorate (DTN).
• Strategic Branding & Naming Rights: Redesigned the visual identities for the Tunisia Cup and Ligue 1. Enforced mandatory Ligue 1 logo placement on all 16 club jerseys to exponentially increase commercial valuation for future naming rights sponsorships.
• Event Management & Protocol: Fully directed national trophy ceremonies with revamped staging protocols and executed high-impact CSR campaigns (anti-violence, anti-drug) across major tournaments.
• TV & Digital Rights: Negotiated a broadcast revenue increase from 1.2M to 2.3M TND (Diwan Sport) and secured the Al Kass contract by granting digital rights without exclusivity conflicts.
• Marketing Monetization: Signed 4 premium digital sponsors (Sicam, Ola Energies, Vitalait, La Carte Assurance).
• Budget Optimization: Slashed external production costs by 90% (e.g., from 120K to 12K TND) through complete internalization of commercial spots and press conference streaming.
• Broadcast & VAR: Deployed a centralized 9-camera VAR/TV workflow to ensure absolute broadcast transparency.

• Fifa World Cup 2026 Operations: Serving as official Fifa Team Media Officer (TMO) for the Tunisian National Team across World Cup host cities, including match-day operations in Monterrey and Kansas City.
• National Representative at Final Draw: Officially appointed to represent Tunisia at the FIFA World Cup Final - Washington, D.C, leading national sports diplomacy on the global stage.
• Atlanta Global Workshop Commissions: Active operational participant across five strategic Fifa commissions: Marketing, Event Operations, Fan Engagement, Communications, and Logistics.
• Fifa U-17 World Cup Qatar 2025: Directing tournament team media protocols, official press conferences, and international broadcast workflows under Fifa regulations.
• U-17 AFCON Morocco 2025 (CAF): Managing match-day press relations, national team media strategy, and international broadcast compliance.

• State Digital Hub & Rebranding: Founded the digital communications hub for the Prime Ministry and spearheaded a complete institutional rebranding to modernize the image of the Tunisian State.
• State Crisis Management: Directed government communications during severe socio-political instability and COVID-19 health protocols, managing the official portal and maintaining narrative consistency across all ministries.

• Formulated lobbying and influencer communication strategies to solidify the air logistics leader's market standing with public decision-makers, customs authorities, and international partners.
• Managed overall brand reputation and led media relations across national and pan-African press outlets.

• Electoral Impact: Achieved 2nd place in parliamentary elections (within just 2 months) and 2nd place in the presidential election under severe judicial and media pressure.
• Government Coalition & Legislative Affairs: Orchestrated digital influence operations and strategic narratives to consolidate the government majority. Acted as a core liaison between parliamentary coalition blocs to secure consensus and drive the passage of critical legislation.

• Created and launched the dedicated digital department for Nessma Sport (2017).
• Promoted to Group Digital Director (2017-2018): Supervised innovative multimedia content production and engagement strategies, establishing Nessma as Tunisia's most interactive media group.
• Advertising (2016): Designed and executed 360° ad campaigns (e.g., Ooredoo Fixe Jdid commercial). Managed creative coordination, agency vendors, and campaign performance KPIs.
• Web Moderator - Chairman's Office (2015-2016): Conducted media monitoring, e-reputation management, and crisis moderation for high-profile executive accounts in an exposed media environment.

Founded two digital news platforms. Defined editorial policy, recruited newsroom teams, and monetized audience reach to achieve millions of monthly unique visitors.